Waterfall

What Waterfall is

Waterfall is a waterfall enrichment tool in the B2B go-to-market stack. In the vendor's own words: “One data B2B solutionto connect them all.” Put plainly, a tool in this category asks several data providers in turn and keeps the first good answer, so coverage beats any single source.

Where it sits in an outbound stack

Most outbound stacks are four layers: the data that decides who you talk to, the channel that carries the message, the writing that earns a reply, and the system of record that remembers what happened. Waterfall sits in the waterfall enrichment layer. Tools beside it are worth comparing on coverage and price; tools in the other layers are worth wiring to it rather than replacing it with.

Using Waterfall with M for Mercury

Waterfall is a data layer, and data is where LinkedIn outreach either works or wastes a sender. Mercury's Lead Finder searches 450M+ contacts and returns the LinkedIn profile to connect with alongside a verified work email, then enriches whatever is missing column by column. If Waterfall already holds your list, Mercury takes it from there: enrol the audience in a journey, spread it across senders, and pace every send inside safe limits.

Questions people ask about Waterfall

Listed for reference. M for Mercury is not affiliated with Waterfall, and no listing here is paid for. Product names and logos belong to their owners.