Departments

One workspace. Five teams that use it differently.

Sales wants meetings, marketing wants an audience, talent wants candidates, a founder wants their own inbox back. Mercury is one subscription; here is how each team runs it.

Sales & SDR teams01 / 05

Every rep's LinkedIn account in one rotation, every reply in one inbox, every yes in the CRM.

A sales team's ceiling on LinkedIn is the daily limit of one account. Mercury runs the whole team's accounts as senders on a single journey, spreads the sends across them fairly, and puts every conversation — whichever rep it came through — in one inbox with the positives already tagged.

Multi-sender journeys — one campaign, many accounts, each inside its own caps and working hours.
One definition of a positive reply, shared by the dashboard, the report and the CRM push, so pipeline is counted once.
Mercury Score and sender alerts show the manager what is working and which sender LinkedIn is holding back.

See plans Book a demo

Playbook · Outbound, 6 repsillustrative

AudienceFind Contacts · ICP list

Title VP Sales · CROHeadcount 100–1,000Tech SalesforceAI · Hiring SDRs?

Journey6 senders · rotated

View profile Invite Wait 2 days Message Follow-up

“You are hiring three SDRs this quarter — most teams at that point are about to hit the one-account ceiling on LinkedIn. Worth 15 minutes on how six accounts share one inbox?”

Lands in

Unified inboxSalesforce opportunityMercury Score

Marketing & demand generation02 / 05

Turn a target-account list into conversations, not just impressions.

Marketing already owns the account list and the content. Mercury turns that list into an audience, enriches it with AI columns, and runs a light-touch journey — a profile view, a connection, one message about the piece they would actually read — from the founders' and marketers' own accounts.

Audience analytics show who the list really is — titles, industries, seniority — before a single message goes out.
Verified emails with Contact Credits, so the same audience runs in Instantly, Smartlead or your ESP alongside LinkedIn.
Advanced analytics per campaign — acceptance, reply and positive rates over time — for the attribution slide.

See plans All features

Playbook · ABM list, 240 accountsillustrative

AudienceCSV import + AI columns

Accounts Tier 1 · 240Personas CMO · VP DemandAI · Company one-linerAI · Relevant content

Journey2 senders · light touch

View profile Invite Wait 5 days Message

“Your team's pipeline-attribution post made the rounds here. We wrote up how three B2B marketers measured LinkedIn outreach against paid — happy to send it, no strings.”

Lands in

Unified inboxHubSpot · lifecycleAudience analytics

Recruiting & talent03 / 05

Source from the hiring manager's own account, with the recruiter driving.

Candidates answer the engineering lead, not the recruiter. Mercury lets the talent team run the journey while the message goes out from the hiring manager's connected account — paced, within limits, and stopped the moment the candidate replies so the manager takes it from there.

One workspace, clear roles — the recruiter runs the journey, the manager's account sends it, and a colleague login can watch without changing anything.
Customer 360 as a candidate pipeline: tag a person as a meeting, then a proposal, then a customer — read: screened, offered, hired.
A journey per role, paused when the role closes and completed on its own when everyone has been through.

See plans For staffing firms

Playbook · Senior designer, one roleillustrative

AudienceFind Contacts

Title Senior Product DesignerLocation Amsterdam · remote EUCompany B2B SaaSAI · Portfolio highlight

Journeyfrom the Head of Design's account

View profile Invite Wait 2 days Message Stop on reply

“I lead design here and your onboarding redesign case study is the closest thing to our next problem I have seen. Would you be open to a conversation about a senior role — no process yet, just a call?”

Lands in

Manager's inboxCustomer 360 · MeetingSlack #hiring

Founders & leadership04 / 05

Founder-led sales, without the founder spending the morning on LinkedIn.

The founder's account gets the replies nobody else's would. Mercury researches each lead, writes the message in the founder's voice, sends it inside the limits that keep that account safe, and puts the replies in an inbox a teammate can triage — the founder only steps in for the warm ones.

AI writing on Mercury Coins, with the research first and a fabrication guard when the lead is thin.
Safety limits per sender — a founder's account is not one you replace, so the pace is the product.
The Executive Report — week, month or quarter — is the board slide, already written.

Start with one sender Book a demo

Playbook · Founder to founderillustrative

AudienceFind Contacts

Title Founder · CEOHeadcount 11–50Industry Logistics techAI · What they shipped

Journey1 sender · 20 invites a day

Invite Wait 3 days Message Wait 6 days Follow-up

“Founder here too. Your route-planning launch looks like the thing our warehouse customers keep asking us for — I would rather compare notes than pitch. Twenty minutes next week?”

Lands in

Inbox · triaged by opsAttioExecutive Report

Partnerships & business development05 / 05

Recruit partners, resellers and integrations at the pace of a relationship, not a blast.

Partnership outreach is slower and warmer than sales outreach. Mercury's waits and conditions let a journey breathe — a view, a connection, a note weeks later when there is a reason — and the Customer 360 keeps each partner conversation in one place, however many people from either side join it.

Long waits and conditions — branch on whether the invitation was accepted, and follow up in weeks, not days.
Customer 360 gathers every message and every tag for a person, whichever sender talked to them.
The API and MCP server let a partnerships tool — or an AI agent — enrol a lead with the same limits as a person.

See plans API docs

Playbook · Agency partners, EMEAillustrative

AudienceFind Contacts

Title Partnerships lead · FounderCompany Marketing agencyLocation EMEAAI · Client industries

Journey2 senders · slow

View profile Invite Wait 7 days If accepted Message

“Your agency runs LinkedIn for fintech clients — that is where most of our partner revenue comes from. Would a partner tier with client workspaces and a shared report be worth a conversation?”

Lands in

Unified inboxCustomer 360 · ProposalWebhook → PartnerStack

Running outreach for clients, not for yourself?

Agencies get client workspaces, a look-but-never-touch portal and a report they share by link.

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