Firmable

What Firmable is

Firmable sits in the lead generation APIs corner of the B2B go-to-market stack. In the vendor's own words: “Largest ANZ AI-powered B2B database.” Put plainly, a tool in this category serves leads and contact data over an API instead of a UI.

Where it sits in an outbound stack

Most outbound stacks are four layers: the data that decides who you talk to, the channel that carries the message, the writing that earns a reply, and the system of record that remembers what happened. Firmable sits in the lead generation APIs layer. Tools beside it are worth comparing on coverage and price; tools in the other layers are worth wiring to it rather than replacing it with.

Using Firmable with M for Mercury

Firmable covers a slice of go-to-market that sits next to outbound rather than inside it. Mercury handles the LinkedIn half: audience, journey, message, pacing across senders, and one inbox for every reply. Where the two meet is usually the hand-off — Mercury pushes contacts and events out over webhooks, Zapier, Make, n8n or its own API, so a warm reply can trigger whatever Firmable is set up to do next.

Questions people ask about Firmable

Listed for reference. M for Mercury is not affiliated with Firmable, and no listing here is paid for. Product names and logos belong to their owners.