Cust

What Cust is

Cust sits in the customer retention software corner of the B2B go-to-market stack. In the vendor's own words: “AI agents for elite customer success teams.” Put plainly, a tool in this category keeps customers you already won.

Where it sits in an outbound stack

Most outbound stacks are four layers: the data that decides who you talk to, the channel that carries the message, the writing that earns a reply, and the system of record that remembers what happened. Cust sits in the customer retention software layer. Tools beside it are worth comparing on coverage and price; tools in the other layers are worth wiring to it rather than replacing it with.

Using Cust with M for Mercury

Cust covers a slice of go-to-market that sits next to outbound rather than inside it. Mercury handles the LinkedIn half: audience, journey, message, pacing across senders, and one inbox for every reply. Where the two meet is usually the hand-off — Mercury pushes contacts and events out over webhooks, Zapier, Make, n8n or its own API, so a warm reply can trigger whatever Cust is set up to do next.

Questions people ask about Cust

Listed for reference. M for Mercury is not affiliated with Cust, and no listing here is paid for. Product names and logos belong to their owners.