What Bitrix24 is
Bitrix24 is a CRM software for startups tool in the B2B go-to-market stack. In the vendor's own words: “Free online workspace for your business: CRM tasks online meetings and more.” It is listed here beside 8 other CRM software for startups tools.
Bitrix24 appears in 3 categories here — CRM Software for Startups, Sales Team Management Software, Sales Operations Software — which usually means it covers more than one job rather than doing a single thing narrowly.
Where it sits in an outbound stack
Most outbound stacks are four layers: the data that decides who you talk to, the channel that carries the message, the writing that earns a reply, and the system of record that remembers what happened. Bitrix24 sits in the CRM software for startups layer. Tools beside it are worth comparing on coverage and price; tools in the other layers are worth wiring to it rather than replacing it with.
Using Bitrix24 with M for Mercury
Bitrix24 is where the record lives, so what matters is whether outreach reaches it. Mercury syncs both ways — a reply, an acceptance or a stage change written in Mercury lands on the record, and a change made in the CRM comes back — with an origin flag on every row so an automated write is never mistaken for something a rep typed. Mercury connects to HubSpot, Salesforce, Zoho CRM and Attio directly, and to everything else through webhooks, Zapier, Make or n8n.
Questions people ask about Bitrix24
What is Bitrix24?
Bitrix24 is a CRM software for startups tool used by B2B sales, marketing and recruiting teams. In the vendor's own words: Free online workspace for your business: CRM tasks online meetings and more.
What category does Bitrix24 fall into?
Bitrix24 is listed under CRM Software for Startups, Sales Team Management Software, Sales Operations Software in this directory. Its primary category is CRM Software for Startups.
What are the alternatives to Bitrix24?
The closest tools in the same categories are Apollo, Attio, Breakcold, Capsule, Close. All 9 CRM software for startups listings sit on the CRM Software for Startups category page.
Can I use Bitrix24 alongside M for Mercury?
Yes. Mercury runs the LinkedIn side — audiences, journeys, message writing, safe pacing across every sender and one shared inbox — and connects out through HubSpot, Salesforce, Zoho CRM, Attio, Slack, Zapier, Make, n8n, webhooks and its own API, so Bitrix24 can stay exactly where it is in the stack.
Listed for reference. M for Mercury is not affiliated with Bitrix24, and no listing here is paid for. Product names and logos belong to their owners.
