What Augment CXM is
Augment CXM sits in the customer profiling tools corner of the B2B go-to-market stack. In the vendor's own words: “Never Lose a Customer Again.” It is listed here beside 5 other customer profiling tools.
Where it sits in an outbound stack
Most outbound stacks are four layers: the data that decides who you talk to, the channel that carries the message, the writing that earns a reply, and the system of record that remembers what happened. Augment CXM sits in the customer profiling tools layer. Tools beside it are worth comparing on coverage and price; tools in the other layers are worth wiring to it rather than replacing it with.
Using Augment CXM with M for Mercury
Augment CXM covers a slice of go-to-market that sits next to outbound rather than inside it. Mercury handles the LinkedIn half: audience, journey, message, pacing across senders, and one inbox for every reply. Where the two meet is usually the hand-off — Mercury pushes contacts and events out over webhooks, Zapier, Make, n8n or its own API, so a warm reply can trigger whatever Augment CXM is set up to do next.
Questions people ask about Augment CXM
What is Augment CXM?
Augment CXM is one of the customer profiling tools used by B2B sales, marketing and recruiting teams. In the vendor's own words: Never Lose a Customer Again.
What category does Augment CXM fall into?
Augment CXM is listed under Customer Profiling Tools in this directory.
What are the alternatives to Augment CXM?
The closest tools in the same categories are Aampe, Airship, Albacross, B2Metric, Blueshift. All 6 customer profiling tools listings sit on the Customer Profiling Tools category page.
Can I use Augment CXM alongside M for Mercury?
Yes. Mercury runs the LinkedIn side — audiences, journeys, message writing, safe pacing across every sender and one shared inbox — and connects out through HubSpot, Salesforce, Zoho CRM, Attio, Slack, Zapier, Make, n8n, webhooks and its own API, so Augment CXM can stay exactly where it is in the stack.
Listed for reference. M for Mercury is not affiliated with Augment CXM, and no listing here is paid for. Product names and logos belong to their owners.
